Resume

The gist of it

Storyteller first. Strategist always.

I build marketing and communications strategies that don’t just elevate brands, they drive demand, earn trust, and turn audiences into loyal fans. And I do it with a healthy respect for the bottom line and a genuine thrill for building strong, scalable systems.

I’ve led global content engines that powered SaaS expansion across 40M+ users, delivered 10% revenue growth through targeted messaging, and launched multi-channel campaigns across ten product lines (without losing my mind or my metrics). I’ve scaled campaign output by 60% without adding headcount and generated $290K+ in annual savings by consolidating vendors and building smart, in-house ops.

I don’t believe in fluff. I believe in frameworks that work. I’ve built lean teams, tight workflows, and smart content systems that make room for creativity and conversion. Whether I’m leading a full rebrand, optimizing lead funnels, or helping execs find their voice, I bring structure, strategy, and momentum to the table.

Download Resume

Check Out My Deck

Bold strategies,
real results

$2M+ in pipeline on a $5k budget driven by content-led demand gen and messaging that actually resonates.
3x growth in qualified traffic and 45% more inbound leads—fueled by SEO, PPC, and full-funnel content.
900% average ROI on international media trips—turns out journalists prefer compelling stories to canned press releases. Who knew?
$15M+ earned media yearly across 14 markets, built on strong press relationships and story-first comms.
$290K+ in annual savings via vendor rationalization and in-house creative—because I like to roll up my sleeves.
40% faster campaign launches through AI-powered, repurposed content systems.
60% increase in campaign volume—same headcount, sharper workflows.
100% team satisfaction—built by empathetic leadership focused on fueling passion and professional growth.

Work Experience

2022-October 2025

Head of Marketing | Velocity MCS | B2B Telecom

Integrated marketing programs. Ran field marketing operation solo (20+ events yearly). Brand foundations. Designed and project managed two experience centers in less than a year. Sales enablement. From individual contributor to head of marketing.

2000-2024

Fractional Content Strategist | Freelance | 30+ Clients Cybersecurity + AV + Healthcare + Real Estate + Finance + Wellness

B2B and D2C multi-channel content strategy. AI-driven content systems. Keyword research. Editorial calendars. LLM prompt libraries. Technical SEO audits. Go-to-market (GTM) strategy. Brand positioning.

2017-2022

Communications & Content Marketing Manager

Intraway | B2B SaaS Telecom

Content and Comms strategy. Demand generation. Messaging, brand, and campaign strategy. SEO. SEM. Marketing automation. Sales enablement. Cross-functional alignment. Team leadership. From IC to managing function.

2014-2016

Marketing Account Manager | The IIA | Professional Association

Multi-channel marketing programs. Go-to-market strategy. Content development. Email marketing. Scaled production and results across ten product lines. Promoted within four months for high-impact execution and cross-functional leadership.

2013

Internal Communications Specialist | adidas | LATAM

Internal communications and regional employee engagement. Executive visibility. Culture-building. Campaign strategy. Town hall planning. Cross-functional alignment. Team high fives.

2010-2012

Communications Coordinator | Red Bull | LATAM + Caribbean

Led regional PR and communications across 14 international markets. Media strategy. Press relations. Brand storytelling. Multimedia production. Built unified frameworks. Multi-cultural team leadership. More passport stamps than I can count. Promoted for cross-market content leadership and high-impact execution.

Education & Certifications

2009

Universidad del Sagrado Corazón | Puerto Rico

B.A. Communications | Cum Laude

Certifications

AI of Marketing
HubSpot Inbound Marketing
HubSpot Content Marketing
Connectd Fractional Executive
LinkedIn Marketing Solutions

Languages

English (fluent)
Spanish (fluent)

When I'm not working, you can find me...

Studying on how to conquer the world as a woman on a mission. In the kitchen for hours, making protein muffins and my own sofrito. I also believe in paying it forward, whether it’s serving on the parent board at my son’s school, volunteering at church, or or simply trusting that everything unfolds in divine order.

Let's Connect